Answering the questions Assignment Example | Topics and Well Written Essays - 1250 words

Answering the questions - Assignment Example Interviews entail a lot and it is necessary to transcribe everything beforehand such that during data preparation I would have everything down. This include, answers to all interview questions, body language of the interviewee and all the word classes used(Gall, Gall, & Borg, 2003). The coding of messages before an analysis is vital to qualitative content analysis. This is because slight differences in unit defining can lead to inaccurate decisions during coding(Gall, Gall, & Borg, 2003). Therefore, unit of analysis can be defined as the element of writing that is confidential during content analysis. An example is that during aninterview, an interviewee can use a word to describe his or her entire feeling. This is noted and not necessarily told to the interviewee but used during coding. In order to develop categories they have to be sourced. Sources of categories can be found in stipulated theories, related works or data taken during data preparation. In this phase inductive reasoning is used to generate theories while reasoning, inductive and deductive, are used to code schemes(Gall, Gall, & Borg, 2003). The coding scheme must be accurate as any mistake will lead to a different decision which will make all data wrong thus wrong findings and conclusions. Therefore, a test on the coding scheme must be done to test its authenticity(Creswell, 2007). This must be done very quickly to certify and develop the scheme for use on the data preparation. Consistency must be emphasized lest a mistake is done to ruin the whole data. After checking everything like coding authenticity and consistency and coding the whole text from the interview it is time to conclude. Write down findings which will have been developed through reconstructions of coded data. Implications will be made to rule out assumptions. Finally, after concluding the findings and writing the down the

TESLA CASE STUDY Coursework Example | Topics and Well Written Essays - 3500 words

TESLA CASE STUDY - Coursework Example Final suggestions have been determined that Tesla can consider attracting prospective customers and gaining a larger market share. Silberglitt, R. & Wong, A., 2009. The Global Technology Revolution China, In-Depth Analyses:Â  Emerging Technology Opportunities for the Tianjin Binhai New Area (TBNA) and the Tianjin Economic-Technological Development Area (TEDA). Rand Corporation. 25 Tesla Motors is commonly known as Tesla, which is an automotive company based in California, United States. The company was founded in the year 2003 with the initiative taken by Elon Musk & JB Straubel Musk to provide high quality and comforted car services to the customers. Initially, the company faced a number of problems in terms of dwindling sales and lowered profits. However, the company recovered within time and developed a competitive position by being one of the finest car manufacturers in the US and on a global context (Feller & et. al., 2006). Tesla from its very inception is engaged with manufacturing premium-segment cars, which are associated with providing high level of style and comfort. Tesla has achieved this position owing to the deliverance of high level of customer satisfaction with an increase in the range of premium segment cars in its existing line (Feller & et. al., 2006). Hence, the report aims at focusing on Tesla with the aim of analyzing its internal as well as external environment apart from the strategic analysis of Tesla. The report would also illuminate upon the steps to be taken by Tesla in order to ensure that there exists continuous availability of customers and the company is able to survive and surpass the competition from other car manufacturers. PESTEL analysis is considered as one of the prominent tools, which allows a marketer to gain a comprehensive understanding of various factors such as political and