Allen Ginsbergs Poetry and Psychiatry Essay -- Ginsberg Mental Health

Allen Ginsberg's Poetry and Psychiatry Introduction From the 1930's to the 1960's, early attempts to combine the psychiatric goals of restoring mental health with new advances in medical science would produce tragic results for many of those who trusted modern psychiatry to provide comfort and healing. During this time, science, psychiatry, ambition, power, and politics came together to leave behind a controversial history of events that destroyed the trust and hope placed by many upon modern science and left behind a trail of scarred minds and ruined lives. When Allen Ginsberg, the famous Beat poet, attacked the American mental health care system of the 1950's in his poem, "Howl", he knew the subject well. These experiences, which he described as "memories and anecdotes and eyeballs kicks and shock of hospitals", were vivid, yet accurate descriptions of psychiatric practices of the time (Ginsberg 50). Both Ginsberg and his mother, Naomi Ginsberg, had been committed to mental hospitals. Tragically, his mother would spend her most of her final years as a resident of New Jersey's Greystone and New York's Pilgrim State mental hospitals, often heavily sedated with medication, then finally lobotomized (Asher). Lobotomies In 1936, Egas Moniz, a Portuguese neurologist, introduced the world to a radical new procedure to treat the mental illness of schizophrenia. This procedure was a surgical operation performed on the brain, called a prefrontal leucotomy and would become more commonly known as the lobotomy. The operation consisted of the insertion of a needle to perform incisions that destroyed connections between the prefrontal region and other parts of the brain. This helped to reduce incidents of the negative behavior, b... ...berg: Selected Poems, 1947-1955. Harper Collins Publishers, New York. 1996. Jansson, Bengt. Controversial Psychosurgery Resulted in a Nobel Prize. Nobel e-Museum. < http://www.nobel.se/medicine/articles/moniz/> KKMP: Ken Kesey and the Merry Pranksters (Author Unknown). University of Virginia, Charlottesville, Virginia. 1999. Nobel E-Museum (Author Unknown). Biography of Egas Moniz. Rodgers, Joann Ellison. Psychosurgery: Damaging the brain to save the mind (excerpt). Psychology Today, March-April 1992 v25 n2. Sabbatini, Renato, M. E. The History of Psychosurgery. Shorter, Edward. A History of Psychiatry. John Wiley and Sons, New York. 1997. TDTS: The Doctors Trials Summary. United States Holocaust Museum Archives. Weinstein, Harvey M., M.D. Psychiatry and the CIA: Victims of Mind Control. American Psychiatric Press, Washington, D.C. 1990.

How skilful communication influence patients’ health behaviours

Abstract This essay analyses how skilful communication can influence the health behaviours of the patients. It looks at the importance of communication in healthcare and the different models of communication available to the healthcare personnel. These professionals need to decide on the model to use in order to ensure that they persuade the patients to change their health decisions by adhering to all the recommendations given to them Introduction Effective communication between healthcare personnel and the patients is important in clinical function as well as building a therapeutic relationship between them and the patients. Much of the dissatisfaction registered by patients and their failure to change their health behaviours are as a result of the breakdown of their relationship with the health care providers (Bryan 2009, p.75). However, many doctors often tend to overestimate their ability to effectively communicate with the patients thereby exacerbating the problem. Skilful communication and interpersonal skills encompasses the ability of healthcare professionals to gather information and use it to advise the patients appropriately with a view of influencing their health behaviours (Webb 2011, p. 57). This essay covers how skilful communication influences the health behaviour of patients. Healthcare Communication Communication is an important clinical skill that is very essential to clinical competence. The components of communication include non-verbal behaviours, listening and attending skills. All healthcare professionals need to understand the basic anatomy and physiology of communication (Bryan 2009, p. 66). They need to understand the variables that affect reception, processing and expression. A good comprehension of communication on delivery of healthcare is important in influencing health behaviour of the patients. They also need to understand the multicultural context in which the communication process occurs because it affects the manner in which the patients perceive the disseminated information. This should be in tandem with a good comprehension of therapeutic responses as they are significant in care management, increasing patient awareness and capacity for self-care and personal health management (Van 2009, p. 101). Models of Healthcare Communication Human beings often respond to illness and health differently, for instance some may choose to ignore or deny health threats while others face the threats by collecting the necessary information and acting accordingly and appropriately (Muller 2001, p. 88). There are different models designed to help understand the ways in which healthcare professionals interact with particular health outcomes. All these models contribute towards the successful understanding of communication in healthcare. These models are as follows: the therapeutic model, king’s interactive model, the developmental model, health belief model, health belief model for compliance, and the model for participative decision making (Jones & Jenkins 2007, p. 18). ). The therapeutic model puts emphasis on the importance of relationships in assisting the patients to adjust to their current conditions and take positive measures aimed at improving their health. The model emphasises on dyadic communication and the level of success is dependent on respect, trust, genuineness and non-judgemental attitude (Eisenberg 2012, p. 45).The healthy belief model explains how healthy people seek to avoid illnesses by outlining the nature of people’s preventative healthcare. The model is designed to indicate how personal health behaviours are influenced by perceived threats and benefits. It emphasises on perceptions and beliefs that can be modified to result in changed health behaviour. In this model communication is perceived as an essential tool for influencing the behaviour of the patients. The health belief model for compliance is an expansion of the health belief model and it includes the beliefs of patients that are already suffering from illnesses and have to comply with treatment. It aims at predicting compliance of patients to treatment to assist healthcare professionals in designing interventions to suit the needs of individual patients (Hugman 2009, p. 33). The King’s interaction model explains the communication between a nurse and a patient. It incorporates transactional aspects of human communication and the need for feedback. The model regards the trust between the nurse and the patient as vital in the effectiveness of the communication process. The model for participative decision making for patient doctor interaction postulates that when clients don’t get enough information from doctors or when there are communication barriers then they are likely to reject the treatment or decrease compliance (Eisenberg 2012, p.24). Therefore, the patients are supposed to be fully informed on their conditions and all the available options for treatment. The development model for health communication focuses on the communication occurring within the various relationships in healthcare settings. Its emphasis is on how different factors and contexts influence the interactions between different individuals in health communication. All the participants have their own pers pectives based on their individual beliefs and values. These perspectives influence the choice of the participants to interact with the others and as such healthcare personnel must always have this in mind (Hugman 2009, p.71). Importance of Skilful Communication as an Aspect of Care In an attempt to show the importance of communication in healthcare delivery, it is apparent that communication and healthcare delivery are indivisible. Delivery of healthcare to the patients encompasses more than just the administration of drugs. Healthcare delivery has moved from the task oriented practice it was in the past towards a therapeutic process that involves a wide range of roles focused on the health of the individual patients, their health and wellbeing (Tamparo & Lindh 2008, p. 69). The therapeutic effect of good communication between healthcare professionals and patients on healthcare delivery cannot be ignored. Provision of social support to the patients reassures them and can even lower blood pressure. Patients regard the health professionals who communicate effectively at an emotional level as warm, caring and empathetic. This enables the patients to engender trust in them and encourages them to disclose worries and concerns that they would have otherwise not have disclosed. In addition to this, useful and informative communication between the healthcare professionals and the patients encourages them to take more interest in their condition, ask pertinent questions and develop greater understanding and self-care (Jones & Jenkins 2007, p.38). It is this interest and understanding of the importance of self-care that drives the patients to positively change their health behaviours. This happens especially when the patients are allowed to ask questions and are involved in treatment decisions. The patients also experience benefits when the health professionals provide a good environment, give accurate information, use therapeutic communication and encourage positive motivation (Nemeth 2008, p. 93). Therefore good communication in the relationship between healthcare professionals and patients is an important tool for therapeutic intervention as well as good care. Basic communication skills alone are not sufficient to create and sustain successful therapeutic relationship between the patients and the healthcare providers. Successful therapeutic relationships are made up of shared perceptions and feelings on the nature of the problem, objectives of treatment and psychological support. Interpersonal skills develop from the basic communication between the doctors, nurses and other carers with the patients. Appropriate communication should be centred on both the carers and the patients as both sides are important in building and sustaining interpersonal relationships. The ultimate goal of any communication between the medical personnel and the patients is always to improve the health of the patients and medical care. Good communication skills are required for developing a high quality, effective and safe healthcare delivery. The skills are important for gathering information, diagnosis, treatment and educating the patients (Nemeth 2008, p.55). Eff ective communication benefits both the doctors and the patients because they are part of the treatment process. Previous studies on communication between the patients and doctors and nurses demonstrate that many patients are discontented even when the doctors and nurses consider it sufficient or excellent (Pilnick et al 2010, p 47). This implies that doctors and nurses often tend to overestimate their communication abilities. Patient surveys consistently indicate that the want the communication between them and the healthcare personnel to be improved (Tamparo & Lindh 2008, p.88). In the past most of the medical personnel considered disclosing bad news to patients as inhumane and detrimental to their medical condition. However, medical practice has now evolved from paternalism to individualism and is now characterised by shared decision making and communication that is centred on the patients. Effective communication between the doctors and the patients is very important in clinical function because it plays a central role in healthcare delivery. Perhaps the most significant importance of communication in influencing health behaviour of the patients stems from the fact that the nature of health care is changing from treatment of illnesses to management of chronic disease as more and more people are now living with survivable chronic illnesses (Van 2009, p.74). This implies that the healthcare professionals need to encourage the patients to take good care of their health. For instance the patients living with diabetes are required to manage their blood sugar levels. Quality of life is more important to healthcare as patients are now living longer with chronic illnesses like cancer and bipolar disorders. Therefore treatment choice is now more dependent on the individual patients and must suit their preferences, values and expectations. Conclusion Communication is an important tool that healthcare personnel can use to pass useful information to the patients. Well educated patients and their families need to be informed to make important health decisions in order to attain the aims of managed healthcare. Healthcare professionals need to disseminate relevant and persuasive information to the patients to help them change their health behaviours. They can rely on the models of healthcare communication to communicate to the patients based on their individual characteristics. References Bryan, K. (2009). Communication in healthcare. Oxford [England: Peter Lang. Eisenberg, A. M. (2012). Prescriptive communication for the healthcare provider. S.l.: Trafford On Demand Pub. Hugman, B. (2009). Healthcare communication. London: Pharmaceutical Press. Jones, R., & Jenkins, F. (2007). Key topics in healthcare management: Understanding the big picture. Oxford: Radcliffe. Muller, P. (2001). Healthcare communication: A rhetorical handbook. San Jose: Writers Club Press. Nemeth, C. P. (2008). Improving healthcare team communication: Building on lessons from aviation and aerospace. Aldershot, England: Ashgate. Pilnick, A., Hindmarsh, J., & Gill, V. T. (2010). Communication in Healthcare Settings: Policy, Participation and New Technologies. Chichester: John Wiley & Sons. Tamparo, C. D., & Lindh, W. Q. (2008). Therapeutic communications for health care. Clifton Park, NY: Thomson Delmar Learning. Van, S. G. M. (2009). Communication skills for the health care professional: Concepts, practice, and evidence. Sudbury, Mass: Jones and Bartlett Publishers. Webb, L. (2011). Nursing: Communication skills in practice. Oxford: Oxford University Press.

Philosophy of Education Essay

The philosophy of education can be defined as a belief/thought/theory on the ways which can be used in the process of education and also the importance of education. This defines how children are to be educated as well as the purpose that education plays in the society. There is a necessity of philosophy which can be termed as the same as the need for a plan in life or even as a way in which to find a destination in life. The major source of the philosophy in education is the mixture or combination of material which has been read or studied on the thoughts of other people which can be termed as idealism or rationalism and also the personal experiences which can be grossly defined as direct and also indirect realism of empiricism(Carr, 2003). In a period of time there have been a lot of changes in technology as compared to the philosophy of education. Online courses have been made a reality through the advent of the internet and the computers. Creation of a learning community which is effective has a major requirement that the supposed learners do share the knowledge that they have and also their suggestions and thoughts so that the process of interaction with the fellow learners and their respective instructors is of importance. At the same time these processes should contribute to the readings and also to the assignments. I believe that education is truly a major factor in promoting the evolution of not just an individual but the society as a whole. This paper presents the role education plays as well as my personal views on this concept. With the philosophy of Neo-Thomism and Locke, Rousseau being my greatest inspirations as a teacher, the paper further explains these two concepts. It clearly brings out my role as a teacher, my vision for how schools should be in terms of curriculums, instructions as well as assessments. The role of a student has also been defined. Towards the end of the paper, the paper presents intervention measures that would be most effective in dealing with drug, tobacco and alcohol use and abuse and with teen pregnancies as two risk factors among the young students. The paper is written out of my own experience as a seventh grade science teacher. It contains my personal views and possible actions. Classic Educational Philosophies and Philosophers Educators draw their motivation from different philosophies or philosophers of education. My closest match for me has always been the philosophy of Neo Thomism by Jacques Maritain and Etienne Gilson as well as that of one great philosopher called Locke, Rousseau. Neo Thomism goes against modern philosophy and philosophical systems. The philosophy calls for the use of principles used to build philosophy. According to Gilson, this principles are very important are important necessities during philosophical inquiries and orientations. Rousseau called for an educational system that exposed a child into particular environment and allowing the students to learn form the situations within that environment. Students should learn from their surroundings and from the happenings in the society, this way they will have the capacity and skills to solve any situation and day to day occurrences. This is in line with my goal and objective of bringing up students into mature adults who can fearlessly and strongly face the every day hassles of the world and develop workable solutions in life be it at work, in their personal, social or emotional lives. Role as a Teacher My personal role and goal as a teacher is to ensure that children enjoy learning and completely deal with the every day perception that school is boring. It is with this in mind that I always incorporate fun in learning, engaging in out door activities that will further promote understanding of what is learnt in class. Education should aim at creating a will to learn more. Vision for Schools It is important that schools always work towards bringing out individuals successful students not just academically and out of high grades but also socially, emotionally and psychologically. Education should teach students on how to successfully deal with the day to day situations of life, it should teach us how to find solutions to various challenges (Gutek,1997). School curriculums should aim at bringing out the best of what is education is meant to bring. It should be a curriculum where students can learn to make use of the day to day happenings and innovations. I personally find the West Australian’s recently implemented outcome- based curriculum whereby a the curriculum is planned on the basis of what outcomes the teacher wants to achieve rather than on particular contents that have to be taught(Bloodworth, 2002). This curriculum also has its negative side mainly due to its difficulty in promoting uniformity in education quality. Incorporating the two approaches , the outcome based and the content based, as well as the use of the internet is a one way through which quality workable curriculums can be developed (Clabaugh & Rozycki, 1990). One suitable way of assessing what the students have learned is holding a question answer session after each lesson. Success rate will in this case be rated by the student’s ability to answer questions. The participation of each student should be a major consideration. Role of the Students Generally, seventh grade students have been found to divert their interests from learning to other issues such as fan and socialization. It is important to have these students have the inner drive to learn and achieve success. The best of achieving this is creating a situation whereby students can positively learn from their peers through class discussions, interaction and active engagements in class projects as well as presentations. Risk Factors Young children are faced with a number of risk factors likely to expose them to numerous problems in their lives and to affect their education. As an experienced teacher who has taught seventh grade students for over five years now, I have learnt to deal with these risks and have specifically dealt with teenage pregnancies and with the abuse of alcohol and drugs. In a situation where I have a student with these two risk factors in my class there are various interventions that I would undertake to deal with these problems. My first action would be to create a foundation at which the student can trust and confide in me. My listening skills should be of importance at this point. I will also ensure that the child does not feel discriminated and out of place neither is she the only person who has been in similar a situation. The views, desires and ideas of the student will enable me to identify the necessary steps to take with the need to make her realize the need to positively change. Introducing this student to other young persons who are going through the same problem as she is would be an effective way of positively encouraging her. The group will give her the chance to open up, give her a sense of belonging, hope and will to change. Learning from the experiences of others, both peers and older people, could be a workable intervention. Students and young people need to know on the various other ways through which they can have fun without necessarily having to engage in sexual activities or drug use (Zygon, 1985). The involvement of parents is also very essential. The parents need to know the positive role they should play in ensuring that the child is able to deal with the situation. One way through which these interventions can be implemented is through professional counseling and guidance for both the student and the parents or guardians. A counselor will effectively be able to communicate with them, get to the root causes of the problem and in turn develop workable solutions. Rehabilitation of the student as a way of dealing with alcohol and drug abuse is another sure way of enhancing positive change and ability to deal with the problem. In each of these cases, the student should be let to interact with other peers going through the same situations. Learning from the existing happenings in the society and from the experiences of others will be an effective form of intervention. Conclusion The philosophy of education acts as a personal guide for every teacher. It helps in defining ones goal as a teacher, outcomes or results desired and ways of achieving these outcomes. A philosophy basically acts as a basis to promoting the development of a child in school. It defines the role of both the teacher and student. Educational philosophies are therefore effective means of promoting quality education with purpose of education being clearly defined. A teacher with a philosophy will not only be able to provide quality education for his students but to also effectively deal with the various risk factors that students may be going through. , a teacher should be able to build the child physically, mentally, socially and emotionally. It should train them on how to deal with the day to day situation and to find solutions to the various problems they may come across not just as students but also as adults. Education gives a basis for the future. This can only be achieved if the students are allowed to learn through the everyday happenings and situations in the society. References Bloodworth R. (2002) â€Å"Methods of and Curricula for Institutionally Implementing and Sustaining Education†. Educational Philosophy and Change, 2(1): 234 Carr, D. (2003) Making Sense of Education: An Introduction to the Philosophy and Theory of Education and Teaching. London: RoutledgeFalmer. Clabaugh, G. & Rozycki, E. (1990). Understanding schools: The foundations of education. New York: Harper & Row. Gutek, G. (1997) Philosophical and Ideological Perspectives on Education. Needham Heights, MA: Allyn & Bacon. Zygon, K. (1985) â€Å"Zygon: Imaging the Future: New Visions and New Responsibilities†. JOP, 20, (3):65.

The Black Jacobins

1. What perspective does C. L. R. James’ The Black Jacobins present on the history of black struggle for freedom? To what extent does it help you better understand the history of African Americans? C. L. R James in The Black Jacobins had gone beyond the recount of an historical event. His work did not only depict the black struggle for freedom but it gives us the opportunity to encounter with various slaves responsible for the fall of the French rule. C. L. R James also offers us the perspective of the empowerment of the black community. Contrary to others authors, James gives us a detailed account of the rebellion of those slaves. He shows us that the slaves (both men and women) were not passive ‘object’ and that they â€Å"constantly rebelled and resisted their fate, whether through organized rebellion, individual violence, or still more subtle means† (Baptist, nd). The Black Jacobins is therefore more that an historical account, it is a heritage that one should take into example and should be proud of. C. L. R James enables us as readers to visualize and participate in the struggle of the black for freedom. He gives us new perspectives and prospects to consider. For example: he shows the rebellious side of the slaves and pay tribute for it. Unlike others authors, James denounces the atrocities endure by the Haitian slaves. In chapter One of The Black Jacobins, he makes a clear account of the punishments that the white owners imposed on the black which he clearly defined as The Property. The various punishments were mutilations, whipping, tortures and death. The author shows that both male and female slaves were tortured and both resisted tortures. They culminated a deep-rooted sense of anguish which lead to resistance. In James’ views, they did not only resist but they struggle too. They attacked their defendless masters, killed them, poisoned them and their wives and made use of Vodou to hurt them. As C. L. R James (1938) states the slaves â€Å"remained, despite their black skins and curly hair, quite invincibly human beings†, whom instinct of survival was to defend themselves by any means available. Another perspective that the author demonstrated in The Black Jacobins is the loyalty and the faithfulness that the Haitian slaves had in their culture and religious beliefs. Even, if they were converted into Catholicism, they remain faithful to their cults and beliefs and continued to practice it into secrecy. Many authors had debated on the role of Catholicism in slavery and many had argued that slaves became submissive and respected the ‘paroles’ of the bible. For example Rodriguez (1997, p165) stated that â€Å"The Roman Catholic Church was firmly established as an expression†¦. Slaves were baptized and instructed to Catholicism, and all subjects were ordered to observe Sundays end church holidays†. However James depicts us another picture of those slaves. Instead of portraying submissive slaves going to the church, he talks about their secret celebrations of vodou which inspired fear to the masters. Vodou was a mean for them to â€Å"cherish a dream of freedom† (James, 1938) and also to some point have a control on their masters who feared the vodou cults. Through those vodou cults, the slaves were able to regroup themselves and thus prepare their revolution. C. L. R James also stresses on the obstacles that the slaves had to face when struggling for their freedoms. He carefully portrays the life and struggle of some particular slaves. One of those slaves is Makandal, an African maroon who attempted a revolution, without success. He also talked about mulattos and their implication in the revolution of the Haitian slaves. Without C. L. R James, those slaves would have remained in anonymity. The author of The Black Jacobins also put forward the perspective that somehow the French were in a way responsible for the revolution of the Haitian Slaves. The French revolution played a significant role in awakening the consciousness of the black. As C. L. R James (1938) stated: â€Å"they had heard of the revolution and had constructed it in their own image: The white slaves in French had risen, and killed their masters, and were now enjoying the fruits of the earth. It was gravely inaccurate in fact, but they had caught the spirit of the thing. Liberty. Equality. Fraternity† This notion of liberty makes them struggle alongside to gain their freedom. C. L. R James also makes a worthy account of Toussaint L’Ouverture’s life, stressing on his contribution in the revolution of the Haitian slaves. In his article C. L. R James and the Black Jacobins, Hogsbjerg (2010) stated that: James demolished the foundations on which over a century of British scholarship on abolition had rested. The Black Jacobins is a book which did not see from the upper class/oppressors perspectives like almost all slavery books. It is a book which enables us to see the revolution through the oppressed one. On reading The Black Jacobins, my visions about slavery changed. Almost every book I read before described slaves as submissive, however The Black Jacobins did the contrary. It helped me understand the courageous and rebellious character that the slaves had. I also acquired a lot of knowledge about the Haitian population, whom in some way resemble the Mauritian population in their struggle. The First chapter of the book, entitled The property is the most touching and also revolting thing I read in my life. Touching, in the fact that, as readers, we penetrated the book and become one of the slaves but on seeing all those atrocities done to slaves, we felt revolted. The Black Jacobins is a heritage which should be forwarded from generation to generation. It did not only talk about struggling in a slave society but it talks about struggling in every day’s life and situation. C. L. R James did not only make an account of the slaves’ tortures and struggle for freedom, he had also make us penetrated in the owners world. Those who dominated society for their own interest. After reading the book, I also become more aware of the humanitarian character of the slaves. Many authors described slaves as objects. But however in The Black Jacobins, we see that those slaves do have feeling. They were in fact jealous, anguish, happy, sad, revolted, etc. To conclude I will say that C. R. L James The Black Jacobins is a chef-d’oeuvre. It revealed the revolt and the true struggle that the slaves had to face in order to obtain their freedom. It is also a tribute to all those who resisted and helped in making the Haitian revolution possible.Bibliography†¢James, C.R.L, 2001. The Black Jacobins. 4th edition. England. Penguin †¢Rodriguez, J, 1997. The Historical encyclopedia of world slavery, Volume 1 ;Volume . California. Library of Congress†¢Hà ¸gsbjerg. C, 2010. CLR James and the Black Jacobins, international socialism a quarterly journal of socialist theory available at < http://www.isj.org.uk/index.php4?id=639&issue=126> [accessed on 23 avril ] †¢Baptist.E.nd. Introduction available through the database of Slave Resistance < http://scholar.library.miami.edu/slaves/index.html> accessed on 23avril]

Effects of Using Onion and Garlic as House Rat Pesticides Essay

Effects of Using Onion and Garlic as House Rat Pesticides - Essay Example The lachrymatory factor together with its color also contributes to its flavor. On the contrary, Onions do not provide only flavor but it promotes health through the nutrients that we can get from it - the phytochemical. Aside from that, it contains acrid which stimulates our tear glands and our mucous membranes causing us to produce tears or makes us cry. Other compounds that we can get from onions are sulfur and quercetin. These two compounds are considered as an anti-oxidants. Recent studies shown that these two compounds help to neutralize all free radicals in our body and protect our cell membranes from any damage. There are some studies conducted in Japan wherein they used onion as feeds for some rats. Rats shown delay in aging process. So it is therefore considered that onion is an effective anti-oxidant for our cells. The compound quercetin helps to eliminate free radicals in our body, it also helps to protect and regenerate our damaged cell membranes. Apart from onions, apples and tea are good source of quercetin. This compound is said to have anti-oxidants that is twice of what we can get from tea and even in apples but we can get little contents from white onions compare with yellow and red onions. As previously discussed, the pungent smell of onion is due to thiollyl or alliins co

Successful Communication in Organisation Research Paper

Successful Communication in Organisation - Research Paper Example Whether you are the manager or a regular employee at any organization, the better you communicate and interact with others –the better working relationships you will develop with others. It is important to understand that not all employees come from strong communication backgrounds and therefore new employees must be brought up to speed on the crucial communication methods (Guffey & Almonte, 2010). Effective communication is therefore built on some essential aspects or concepts that this paper is going to discuss. These concepts are crucial for any communication to succeed and accomplish the function it is intended for. The first concept is listening. This is paying attention to someone with who you are actively engaged in a conversation with. I believe that this is the most important concept in communication because individuals have to pay attention so that they are able to interpret the message from the sender of the speaker and provide feedback (Bovee, Thill, & Schatzman, 2 003). Poor listening will lead to the receiver misunderstanding a message or not getting the concept at all which is very bad in business. It is bad because chances of organization losing an opportunity that would have made a difference are high (Guffey & Almonte, 2010). ... Active listening therefore goes beyond the obvious and may also entail empathizing with the speaker and this makes you understand the speaker better and in so doing foster effective relationships which are essential in any organization. According to the Harvard Business Review, sensitive listening is the key to effective management and the busy executive spends 80% of his time listening. Psychologists say that listening is the greatest high touch value and this is because it gives the speaker a sense of worth. One may not be able to convince someone that you respect him by telling them so but you may be lucky in getting this message across if you behave in a respectful manner through active listening. Benefits of listening include improved office communication, better and improved relationships, cordial working environments and fostering peace and avoiding conflicts. The second concept is organizational culture. McQuail (2005) defines culture as a process but that it can also refer t o some shared attributes of a human group such as their physical environment, tools, religion, customs and practices or their whole way of life. It is therefore a set of assumptions that members of a given community share. Organizational culture can be defined as a pattern of shared basic assumptions that a group learned as it solved its problems of external adaptation and internal integration that has worked well enough to be considered valid and therefore, be taught to new members as the correct way to perceive, think and feel in relation to those problems (Anaeto, 2010). An effective organization culture creates norms values and assumptions usually taken for granted but which exist in the day

The Efficacy of Direct Mail Marketing and Internet Marketing Research Paper

The Efficacy of Direct Mail Marketing and Internet Marketing - Research Paper Example In this scenario, organizations can use different tools and techniques to advertise their products and services. However, this paper will discuss two well known marketing techniques. First is direct mail marketing and second is internet (email) marketing. The basic aim of this research is to compare these two techniques and suggest best among them. So this research will be a comparative study of both marketing techniques. Methods/Framework We will conduct a research to discuss direct mail marketing and internet marketing: Direct Mail Marketing Direct mail marketing is a marketing technique in which a retailer transmits marketing and promotion material or information directly to the customer. Additionally, direct mail marketing allows organizations to enjoy full authority over the management of their business communications. In addition, direct mail marketing consists of several marketing techniques. However, in order to become flourishing in the field of direct marketing, organizatio ns will require using a number of these competent techniques. These techniques are either utilized in grouping form, or as substitute marketing practices and these techniques depend upon the followings aspects: (Systematic Direct Marketing, 2011; SmallBusinessNotes, 2011)